SEO Audit Techniques Program
This structured program walks you through practical methods for evaluating website performance, identifying technical issues, and understanding search visibility factors. You'll work with real scenarios and learn to apply systematic approaches to analyzing sites from multiple angles.
The focus is on developing analytical skills rather than memorizing formulas. Each module builds on the previous one, covering everything from basic crawl analysis to complex technical diagnostics and content evaluation strategies.
Analysis
Review
Metrics
Three Learning Tracks
Choose the track that matches where you're starting from. Each one covers the same core material but adjusts the pace and depth based on your existing knowledge. You can switch tracks if you find one moving too fast or too slow.
Foundation Track
Starting point for those new to SEO audits. You'll learn to use common tools, understand basic metrics, and develop a systematic approach to reviewing websites. Emphasis on building solid fundamentals.
- Crawl data interpretation and common issues
- Basic indexing problems and solutions
- Core Web Vitals analysis methods
- Structured data validation techniques
- Simple backlink profile assessment
Technical Track
For developers and technical marketers who want to dig deeper into the mechanics. You'll analyze log files, work with regex patterns, understand rendering issues, and troubleshoot complex technical problems.
- Server log analysis and pattern recognition
- JavaScript rendering and crawlability testing
- Advanced schema markup implementation
- International SEO technical setup
- Mobile-first indexing diagnostics
Strategic Track
Designed for consultants and managers who need to present findings and prioritize recommendations. You'll learn to assess business impact, communicate with stakeholders, and create actionable audit reports.
- Competitive analysis frameworks
- ROI estimation for technical fixes
- Stakeholder reporting templates
- Issue prioritization methodologies
- Migration audit procedures
How the Program Flows
Four phases that build on each other, regardless of which track you choose
Phase 1: Tool Setup and Data Collection
You'll configure the necessary tools, connect them to test sites, and start gathering baseline data. This includes setting up crawlers, accessing Search Console, and establishing your audit workflow.
Phase 2: Technical Analysis Methods
Here you'll learn to spot patterns in crawl data, identify indexing problems, diagnose site speed issues, and evaluate mobile usability. Most of the hands-on work happens in this phase.
Phase 3: Content and Link Assessment
You'll develop methods for evaluating content quality, keyword targeting, internal linking structures, and backlink profiles. This connects technical findings with content strategy.
Phase 4: Reporting and Prioritization
The final phase covers how to organize findings, estimate impact, create clear recommendations, and present results. You'll build a complete audit document using a real website.
Ready to Start Learning?
Sessions run continuously with new cohorts starting monthly. Group sessions meet twice weekly, and individual consultations are available for specific questions or portfolio review.